Branding
Branding is a separate and mysterious discipline within the marketing portfolio. It's nothing to fear, as in reality we are building our brand every day, through every piece of communication. However, every so often a review is needed.
Is your brand positioning reflective of your proposition today, and where you want to be in a year?
How does rebranding work?
A good rebrand delivers results
Where I’ve worked with clients to rebrand, it has always created more value than just an up to date logo. It has repositioned them in the eyes of their existing and potential clients in the way that they want to be perceived, their competition takes them more seriously, their brand recognition improves and they’ve won industry awards. More importantly the companies re-energise. The process of looking inwards helps them to realise how good they are and take pride in what they do well.
Read more about branding work that Perrfect Marketing has delivered here.