Branding

Does your brand need a refresh?

Branding is a separate and mysterious discipline within the marketing portfolio. It's nothing to fear, as in reality we are building our brand every day, through every piece of communication. However, every so often a review is needed.

Is your brand positioning reflective of your proposition today, and where you want to be in a year?

How does it sit in comparison with your competitors?
Does it engage your customers?
It's always difficult to know when the right time is to rebrand and marketeers often struggle to convince their organisations that a brand which they have invested in is no longer fit for purpose. A tired brand so often indicates that it's time to revisit the organisation's strategy, or indeed vice versa.
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How does rebranding work?

Sometimes a tweak of the vision and mission and the brand guidelines is all that's required; sometimes a complete re-think is the only option. In either case, I can help you through that decision-making process and help you build the case internally for a rebrand.
I provide a cost-effective alternative to working with branding agencies, researching your market, and interviewing your team to develop a brief. I usually find that by holding up a mirror to the organisation I can find the unique values which its audience will value.
I develop proposition and key messaging and work alongside my graphic designers to create the logos and imagery which will complement them.
Perrfect Marketing Branding

A good rebrand delivers results

Where I’ve worked with clients to rebrand, it has always created more value than just an up to date logo. It has repositioned them in the eyes of their existing and potential clients in the way that they want to be perceived, their competition takes them more seriously, their brand recognition improves and they’ve won industry awards. More importantly the companies re-energise. The process of looking inwards helps them to realise how good they are and take pride in what they do well.

Read more about branding work that Perrfect Marketing has delivered here.

Perrfect Marketing Branding
www.technologywithin.com
Perrfect Marketing Branding

Get in touch to discuss your branding requirements 

lauriedennard@perrfectmarketing.com