Marketing is a superpower As marketeers, we know that marketing is a superpower. Setting strategy one moment and re-sizing a photo for social media the next. Creating a content plan before lunch and checking budget spend against forecast after. In a fast-moving digital world, measurement information comes at us by the second. It’s hard not to get overwhelmed and hide …
Six Steps to Great Marketing Planning
Marketeers are usually good at doing things. We juggle channels, response rates, copy, graphic design, online ad campaigns, customer segmentation etc. etc. We work at speed and to tight deadlines, in order to deliver perfection in image and word form. So, why do we need six steps to great marketing planning? Because, its a rare skill to plan consistently across …