Marketing and fundraising consultancy for charities

Supporting charities is a key part of the Perrfect Marketing Portfolio because I worked exclusively in the sector for five years before becoming an independent marketing consultant. The work I deliver for them is both meaningful and fulfilling, raising funds for vital work to support beneficiaries.
marketing and fundraising consultancy for charities
marketing and fundraising consultancy for charities
marketing and fundraising consultancy for charities

Managing a fundraising project often requires extra resource as charities understandably keep their teams lean. Delivering major fundraising challenges requires experience but it’s an effective route to raising your charities’ profile.

When I was asked to project manage a fundraising challenge to deliver the highest ever game of rugby on Mount Everest – The Everest Rugby Challenge - for the children’s charity of rugby, Wooden Spoon, I spent nine months working with the team to plan every detail. Together we recruited and supported the individuals taking part with their fundraising, travel details and altitude preparation. We organised several training and team building events. We managed suppliers, equipment and budget, overcoming the many logistical issues. We ensured that the event sponsors’ needs were met in terms of branded clothing and press coverage. And, ultimately, we successfully delivered the match at 6,300m and brought everyone home safely.

The Challenge raised over £200,000 in funds for a small charity, delivered millions of social interactions globally, numerous headlines in newspapers and on television news programmes, created a Guinness World record, generated a standalone documentary and engaged new volunteers, corporate sponsors and regular givers for Wooden Spoon.

Read more about the Everest Rugby Challenge here.

Laurie Dennard - Perrfect Marketing
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How can I help your charity?






    Marketing and fundraising consultancy

    Perrfect Marketing brings the all-round marketing and communications skills that you would expect from a marketing consultant but also an understanding of the donor relationship - with individuals, corporates, major donors and volunteers.
    I have run a multitude of campaigns for charities: recruiting challenge fundraisers, thanking supporters, communications opt-in, extensive individual giving campaigns, testing recruitment and retention strategies, raffles and celebrating charity anniversaries.
    This creates an opportunity to bring everything learnt working across both the business and charity sectors to your charity, to share good ideas, new working practises and contacts.

    Delivering tangible results for charities

    When managing charity projects, the return on investment must be solid for the client. Learning and KPIs are important but most charities cannot afford to experiment. Their income will be funding vital work.
    I have improved retention rates for individual givers, delivered an increase in Marathon fundraising and generated over £200,000 for a fundraising challenge.

    Read more about how Perrfect Marketing has made a difference for other charities here. 

    If you would like to discuss your charity’s marketing or
    fundraising requirements please email

    lauriedennard@perrfectmarketing.com