Copywriting

I produce written content as part of campaigns and projects that I work on, which enables me to be immersed in the subject matter and the brand tone of voice in a way that an external copywriter never could achieve. Research and creativity are key to producing this quality of copy, so I go beyond the normal role of a copywriter by researching market trends, collaborating with and interviewing clients.

I produce blogs which complement the content strategy, press releases that amplify the effect of events, web pages that develop a campaign theme and ghost-written articles for Directors that position them as industry leaders.

For longer form thought leadership content, such as eBooks, I also work with clients to create briefs and find specialist copywriters.

I deliver a consistently high quality of copywriting across all channels and mediums, which engages my clients’ audience and feels authentic for their brand. Great copy generates donations, it drives leads and – over time – helps cement a company’s standing in their sector.

Articles that I’ve ghost written for clients have led to them being offered conference panel places, blogs that I’ve co-written with their clients have cemented relationships and conference write-ups I’ve produced have created more social engagement than any other post in a quarter.