Website Design
Great website design creates the perfect shop window for your business and yet it’s the one marketing tool that so many organisations only look at when the sales leads dry up. Websites need consistent attention, tweaking and investment, to ensure that they continue to represent your organisation effectively and be the sales channel that you rely on.
Deciding to redesign your website can feel like a huge task and working with traditional website designers will often leave you as the client to make all the key decisions on design and navigation, write the copy etc. What you need is someone to manage the whole website design or management task.
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Creating a story with websites
I consult with clients to develop new websites (usually as a part of a rebrand project) working alongside a website designer. Together we create a story by bringing together the right visual theme to work with your brand and the right messaging and navigation that will have impact, maximising the latest in website technology.
I write strong SEO-led website copy, based on pre-agreed propositions and key messages that increases dwell times and page views, mirroring the language used through other channels to reinforce the organisation’s story.
I also provide ongoing support to clients to ensure that websites are kept up to date, through review of SEO performance, regular blog updates and refreshing homepages with the latest events, product launches and market trends.
Great website design delivers
As a part of a joined up digital strategy a great website will deliver credibility for your organisation, project your brand story authentically and generate leads or sales.
Clients have seen website visitors double year on year, SEO performance on key words outrank key competitors and leads come in that pay for their investment many times over.
You can see the kind of websites that I create here.
If you would like to discuss your website requirements please email
lauriedennard@perrfectmarketing.com