Perrfect Marketing Data Privacy Policy May 2020
This privacy notice is intended to let you know how and why we use the data you provide to us. You don’t need to do anything - but please read this notice carefully.
How we collect information
We obtain personal information from you when you:
Make an enquiry about our services, visit our website, complete a contact form or contract or send an invoice.
The information that we collect about you
The personal information we collect typically includes name, company name, email address, company postal address, telephone number, mobile number and bank account details.
We also gather general information about the use of our website, such as which pages users visit most often (through use of Google Analytics). We may also track which pages users visit when they click on links in our emails. [delete or amend as necessary]
To help us understand our customers’ requirements better, we sometimes review publicly available data to evaluate interests and preferences.
Our cookie policy
Please refer to our cookie policy for details of how we use cookies and the type of cookies served through our websites.
How do we use this information?
We will use your personal information:
- Responding to enquiries from you, corresponding with you and recording any communications
- To provide you with the services, products or information you have requested; and carrying out our obligations under any contracts that we enter with you
- For administration purposes
- Sending you marketing materials if you have agreed to receive these.
Bases for processing your data
We rely upon legitimate interest to analyse the personal information we collect to create a profile of your interests and preferences so that we can contact you in the most appropriate way and with the most relevant information. Where relevant, we may also assess your personal information for the purposes of fraud and credit risk reduction.
We may use this information to personalise the way our website is presented when users visit it, to make improvements to our emails and to ensure we provide the best service for users. Wherever possible, we use aggregated or anonymous information which does not identify individual visitors to our website.
Your marketing preferences
It is your choice about whether you want to receive information about our products and services and how you want to be contacted. We generally rely upon consent for marketing but may rely upon legitimate interest to contact you about providing similar services that you have previously contracted with us to provide. To change or withdraw your consent to marketing from us at any time, email lauriedennard@perrfectmarketing.com
How we protect personal information
All of the personal information that we hold on customers is held within our secure database. We take appropriate measures to ensure that the personal information given to us is kept secure, accurate and up to date.
Data retention
Perrfect Marketing retains the personal information of clients for no longer than is necessary to provide services and comply with UK company law.
Sharing your personal information with third parties (Data Processors)
Personal information is not shared with any third parties outside of the EEA (European Economic Area), nor is it ever shared with third parties for marketing purposes.
We may pass your information to our third parties e.g. suppliers such as photographers. A list of these third parties is available on request by emailing lauriedennard@perrfectmarketing.com. These third parties are also obliged to manage your personal information in line with the GDPR, ensuring that it is encrypted and secure.
Where we use external websites provided by other organisations such as Twitter or Facebook, you should check their privacy policies/notices.
Your rights
Customers have the right to request all data held on them by us, which will be provided in a simple electronic format within 28 days. Customers then have the right to request changes or deletions to this information and the right to restrict processing of their data.
Links
Our website may include links to websites run by other organisations. Perrfect Marketing is not responsible for the privacy practices of these other websites, so you should read their privacy policies carefully.
Changes to this privacy notice
Rules and regulations around data can change - and therefore our privacy notice will change too. So, it’s worth visiting this page from time to time to check for updates. At the start of this privacy notice we tell you when it was last updated.
Queries
If you have any questions, concerns, comments, requests or complaints regarding this Privacy Policy, or our use of your personal information, please contact lauriedennard@perrfectmarketing.com.
Complaints
If you have any complaints regarding this Privacy Policy that you feel have not been resolved by talking to us, you may also contact the UK Information Commissioner at telephone number 0303 123 1113 or visit https://ico.org.uk/concerns/