Content Strategy & Development

Successful brands need a content strategy. A quarterly and weekly plan with objectives that tie into the overall marketing plan, themes that relate directly with your messaging and content ideas which are in-line with your brand tone.

All too often social content is produced tactically, on a daily basis, reacting to the stories of the day, creating noise and repeating the same mistakes. Being spontaneous can be effective but it can’t be the only tool in the kit.

Standing out in the noise and creating a content strategy which supports your overall objectives takes planning, research and creativity. Content strategy consultancy will give you an objective viewpoint on what your audience wants to hear and ensure that the same level of discipline is applied to both developing structure and content that delivers.

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Effective planning

I work with clients to create an overall messaging strategy that will appeal to their audience and a quarterly plan across the relevant platforms for them. Creating a plan makes delivering engaging, on-brand stories every week simple.

Creating the variety of content necessary for a full and varied multi-channel strategy requires the support of many specialists. Whilst I write copy I also find, create briefs for and work alongside photographers, videographers, copywriters and graphic designers to tell great stories within the clients' budget.

Content delivers results

An innovative approach to content delivers results in my experience. Where it is both carefully targeted and authentic, it creates brand stories which make my clients stand out in their sectors and amplifies their messaging.

In more specific deliverable terms, disciplined and consistent content has created audience engagement on social platforms and driven traffic to websites, ultimately creating leads.

See more content created by Perrfect Marketing here.

Get in touch to discuss your content strategy requirements

lauriedennard@perrfectmarketing.com