Conference and event planning
Well-planned conferences and events can deliver results – drive leads, create brand recognition, deliver fundraising or make clients feel appreciated. Maximising event effectiveness is key for any company. But events are time intensive and expensive; conferences and venues book well in advance, so it’s important to know what you want to achieve and to plan a year ahead.
Being strategic in this area is important, to avoid attending the same events every year without really understanding if they are delivering results for your organisation.
If you don’t have an events specialist in your marketing team who can deliver a dynamic events strategy, it’s a useful area to bring in extra resource to get it right.
Creating effective events
I work with clients to create targeted, affordable and achievable annual event plans that deliver on their objectives and ensure that messaging strategy is directed at the correct audience.
I also negotiate sponsorship deals with conference organisers on clients’ behalf, ensuring that they receive the best outcomes for their investment.
In the run up to events I work with your team to ensure that every detail is in place - planning messaging strategy, logistics, collateral creation, panel places and preparation, slideware and merchandise.
Events are also a very powerful tool to create customer loyalty. I plan individual events for clients that say thank you, engage customers and make them feel valued.
Events that deliver results
I have worked on a multitude of different events that deliver results. They have raised the profiles of organisations and management teams, created competitive difference, driven leads, delivered maximum value for money, secured customer retention, and engaged donors and fundraisers.
Find out more about events that Perrfect marketing has planned for clients here.[link to Everest Rugby website]
If you would like to discuss your marketing event requirements, please email
hi@perrfectmarketing.com