Marketeers are usually good at doing things. We juggle channels, response rates, copy, graphic design, online ad campaigns, customer segmentation etc. etc. We work at speed and to tight deadlines, in order to deliver perfection in image and word form. So, why do we need six steps to great marketing planning? Because, its a rare skill to plan consistently across …
Preparing for Greatness Post COVID
It sounds a bit mad – preparing for greatness post COVID – whilst we’re worrying about the more immediate issues of keeping our jobs, our homes and our health. However, it will be over one day, and the economy will gradually recover. So, this is now the phrase I find myself using most regularly with clients. The business landscape might …