How to write a good marketing brief

How To Write A Good Marketing Brief

When I wrote a brief to engage a new PR agency for one of my clients recently, I received complements on its detail and depth from every recipient, “Thank you! How refreshing to receive a decently written brief for once!”  Whilst flattering, it also reminded me that the calibre of briefs I am sent – as a marketing consultant – …

Marketing Is A Superpower

Marketing is a superpower

Marketing is a superpower As marketeers, we know that marketing is a superpower. Setting strategy one moment and re-sizing a photo for social media the next. Creating a content plan before lunch and checking budget spend against forecast after. In a fast-moving digital world, measurement information comes at us by the second.  It’s hard not to get overwhelmed and hide …

Post Covid Plan

Preparing for Greatness Post COVID

It sounds a bit mad – preparing for greatness post COVID – whilst we’re worrying about the more immediate issues of keeping our jobs, our homes and our health. However, it will be over one day, and the economy will gradually recover. So, this is now the phrase I find myself using most regularly with clients. The business landscape might …