Marketing Is A Superpower

Marketing is a superpower

Marketing is a superpower

As marketeers, we know that marketing is a superpower. Setting strategy one moment and re-sizing a photo for social media the next. Creating a content plan before lunch and checking budget spend against forecast after. In a fast-moving digital world, measurement information comes at us by the second.  It’s hard not to get overwhelmed and hide behind our superhero capes.

No other department in the business needs to be great at so many disciplines and think strategically and operationally at such a pace.

Marketing fatigue

Marketing fatigue is a thing.  And I don’t mean audience fatigue. Talk to peers both inside and outside your company and you will feel reassured.  You are not the only one thinking about your brand positioning over breakfast and your Twitter engagement on the drive to work. Juggling many projects at pace is not necessarily a bad thing but eventually it will take its toll.

When you are so busy doing – meeting, delivering, launching, writing, posting, reviewing and monitoring.  You don’t have time to lift your head up and look ahead. Before you know it, you are hurtling toward the end of Q3 and it will be time to create next year’s budget build and you will have nothing to give.

So… the issues are clear, but what’s the answer? How can we avoid overload, not feel that we’re just hanging on to our marketing plans for dear life and make space in our days to plan?

Set aside time to think

Proper thinking time is required every now and again to re-examine your vision and mission in a changing landscape. If it’s your job to set the strategy, identify the KPIs and create the plan, you must step away from the noise to “stop, look and listen”.

Sometimes it’s just about being resolute about setting the time aside.  Work from home or book a team planning session away from the office. Pick your time carefully and guard it assiduously. Turn off the email and leave someone else in charge for the day.  Make sure you are prepped with all the right reports and stats and ask for others’ opinions ahead of time.

Sometimes though you may need to de-prioritise some projects, push them back a quarter. Prioritising workload is always tough but it’s better to do less in a quality way.  Deliver outcomes that you can talk about with confidence, rather than sweep under the carpet. In any case, it’s never a bad idea to assess the current workload when planning.

Marketing Consultancy can help

Bringing in short term specialist help for specific projects can often be a great solution here. Good marketing consultancy can be that extra pair of hands to help deliver a project.  It can also have the hidden benefit of up-skilling your team in the process. New ideas will rub off and jaded teams will feel supported.

And it may just be that strategy and planning is not your super power. Perhaps that’s where a little outside resource can help, by asking the right questions and helping you be more objective. Their minds are not encumbered by the minutiae of your day to day marketing operation.

In either case, asking for help is not a sign of weakness – recognising when too much is too much is a true management strength.

So, marketing is a superpower

Keep wearing your marketing superhero cape with pride, knowing that you can take anything that Google Analytics throws at you and never be afraid to ask for a sidekick when you need one.

If you need another marketing superhero to help your team, please look through our services and contact me lauriedennard@perrfectmarketing.com – I’ll be delighted to help.